No one makes great decisions all the time. But getting a Corolla is at least one decision you won’t regret.
Tasked to give the brand a bold new voice, we created a print series that speaks to the unapologetic passion so many feel for BBQ culture.
THE COLORS OF SUMMER
With eye-catching visuals, a reggae Wu Tang cover, and a tone that doesn’t take itself too seriously, we're offering a very different Sam Adams than the one you've probably come to expect.
Colors of Summer
JACK DANIELS HEADLINES
When I was a Jr. working on the Jack account, headlines were my bread and butter. These are a few favorites.
GOOD SHEPHERD FOOD BANK
Almost everyone who touched this project was from Maine, including our director, editor, DP, photographer, music house, celebrity and non-celebrity talent, and the "boots on the ground" production company. Basically the only non-Mainers to smear this project with their grubby fingers were a few of us advertising pukes. But feel free to ignore that, because this is a project made possible only by the goodwill of Mainers looking out for their fellow Mainers.
**The digital component is still in production**
This is Maine
The final cut for Good Shepherd Food Bank voiced by Katie Aselton.
1 - HERE TO RACE
Daniel Saurez is the first Mexican racer to compete in American Nascar. So we forgot about sandwiches for 30 seconds, and introduced Daniel as Subway's newest athlete in a ballsy, anthemic spot that allowed us to flex the brand's tone into new territory.
2 - THE MOST MAGNIFICENT MEAT
Not all sandwiches are created equal. And the steak and cheese, a veritable meat masterpiece, is perfect proof.
3 - LESS IS MORE
We shoot a lot of food porn with Subway. But we wanted to try something with a little more consideration. So we refreshed our look with a very simple, new direction.
Steak and Cheese
Less is More
Few people take sports more seriously than the high school athlete. To reach these kids, we took a simple, direct, no bullshit approach.
FRESH FOAM ZANTE
NEW BALANCE TRAINING
There's no glory in pre-roll, so we did these on a budget. We dropped the typical polish our audiences have come to expect, to deliver a message that's purely disruptive. And plenty weird.
Sound Guy - Wild Cut
1 - JACK'N FOR BEATS
Jack Daniels is known as the drink of Sinatra and rock stars. We set out to change that with a nationwide hip-hop competition.
W3 Gold - Social Content and Marketing - Promotions and Contests
WebAward - Best Beverage Website
2 - IT'S THE THOUGHT THAT COUNTS YEAR 2
Cringe-worthy gifts generally leave a more lasting impression than anything you actually wanted. So we celebrated the world's best, of the very worst.
W3 Silver - Social Content Marketing - Promotions and Contests
Hatch 2015 Bronze - Website
Hatch 2015 Bronze - Social Media
3 - THE SINGLE BARREL STANDARD
The Single Barrel Standard was a whiskey/lifestyle blog. We called it "a trail guide for the modern pioneer."
UP FROM THE UNDERGROUND - ANTHEM
Up From the Underground is the story of the Jack'n for Beats competition, told by our 2013 winner, Sinatris.
When most of us hear "ALS," the first thing we think of is Lou Gehrig or the Ice Bucket Challenge. Despite the incredible funding in recent years towards a cure, many of us don't actually know what the disease really does. These ads, done for the ALS Association, offer a sobering reality.